Written By: Ian Brown
SUCH AS CULT COMEDY ANIMATED CARTOON SERIES THE BRUVS
At the time of writing, a giant pause button has been pressed on the film, TV and entertainment industry worldwide, as a solution is found to the Coronavirus pandemic. Hundreds of productions, performers and personnel have been COVID-genically frozen thanks to lock-down and social distancing policies.
The list of halted or not-even-started projects is endless. In the U.K. and the U.S., it has hit hundreds of hours of soap production, movies like the live-action Little Mermaid, major TV blockbusters like the U.K. drama series Line of Duty and Peaky Blinders… even the very long-awaited Friends reunion.
Some elements carry on – news programmes, chat shows using Zoom-like split-screen and remote cameras, some studio shows – minus the audience. TV and streaming companies are rationing what they have in the pot, rushing post-production of projects completed just in time and firing up the repeats. But all fear a black-hole of content come the autumn and Christmas.
The virus is most tragic and expensive in lives lost and the impact on the world economy. The media industry shutdown is costly to all those involved in many ways.
Some projects will restart once all is safe to do so. Some will be postponed to clearer waters – hopefully – in 2021. Some may be shelved permanently as companies slash budgets.
There are, however, a few productions that are carrying on almost unaffected. And there are some that have been created, produced and put out instantly as a reaction to the effects of the lock-down.
Enter the world of YouTube, Facebook Live and Watch Parties, InstaLive and even twitter. A world I fully embraced about five years ago with the YouTube channel and other sites for The Bruvs.
What is The Bruvs?
It’s a series of animated comedy cartoon shorts featuring a family of London villains trying to mend their ways in their new home. Unfortunately, they fail big time. Things usually end with some sort of violent exchange. Usually now between the main characters, brothers Doug and Den Bruv, because, after all – Blood is thicker. They are trying to better themselves, visiting galleries, embracing frothy coffees, supporting local artisan shopkeepers. But all generally goes awry. We’ve been called Family Guy Meets EastEnders, or Gangster Tom and Jerry.
There are 40 films on the YouTube channel in various forms. And soon we hope to have Number 41.
In the same way that the keep-fit and healthy eating guru Joe Wicks got his P.E. with Joe Wicks channel up and running on YouTube and was able to run exercise classes for kids – and parents – thanks to a streamlined, simple and direct approach to making it, we have been able to react to the lock-down and social distancing and find a way to stay in production.
— To be continued in our May 2020 Issue of Cut Frame Magazine. —
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