By Patrick Kenny
Photo by Nicky Ward
The traditional advertising industry is being decimated by BigTech’s social media arsenal. Caught in the cross-fire, actors are increasingly finding themselves being bullied into slave-like contracts which undermine their digital media rights.
One family fought back.
Before we set out on holiday one December, my wife and I thought we had a wonderful Xmas bonus sorted: the whole family was cast in an advert for a global tech firm. Let’s call them BigTech. We were just waiting for the contract. It finally arrived. The day before the shoot, late in the afternoon. “Just sign and send it back to me.” says the agent. Great.
The deal was in the bag. What could go wrong?
But we read it carefully.
My wife and I hate being rushed to sign contracts. Especially when they involve our daughter.
Generally, these contracts stipulate the nature of the advert: where and for how long the advert will be shown; daily performance fees; usage fees; additional fees for longer usage; usage fees for various media e.g. TV, billboards, internet, magazines, flyers etc.
Not this one!
— To be continued in our July 2020 issue of Cut Frame Magazine. —
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